Sale by owner tips - VIEW helps vendors to market their property privately.

Marketing advice for private sellers
Covering all the bases

1.Attract general online buyers

2. Show your property exclusively to potential buyers

3. Attract passers by in your street

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1. Attract general online buyers by listing on a popular website
Why? A good website is easy to use, features a large variety of properties for sale and has good ranking on search engines in order to attract not only New Zealanders but also international buyers.

How? At present, the best site for New Zealanders is Trademe. List your property on Trademe and use your name and number for people to contact. View.net.nz is here to help you with the setup if you require.

2.Show your property exclusively to potential buyers with a Personal Website of your property
Why? On your sign, advertising and mails outs, you can display a website where people can get more information and this is when your own dedicated Website starts working for you. You give buyers an address that is easy to remember i.e view.net.nz/suncatcher and an exclusive viewing of your property without the competition of other properties.

How? Your VIEW Website comes with attractive colorful pictures and all the information you want to display to describe your property. A new medium to the market is 2-3min video clip featuring your property as one would see it if they were walking through. This means that somebody from out of your area can get a 3 dimensional view and idea of the size and layout of your property. Video comes with a suitable music background for your property. Personalised Website is the driver of view.net.nz.

3. Attract passers by in your street with a Sign
Why? This will definitely attract the attention of people driving or walking past your property whether they are searching for a property or not, they will see your sign and if interested, will note your website and will contact you or hand it on to someone they know who is looking to buy.

How? The sign must be attractive with one to four pictures depending on the size and some basic information for people to remember easily in case they don't write it down. Our signs are clear and simple, designed and printed on a light weight corflute.

What else could you do?
Once these 3 points are covered, you can rest assured that you have created the best cost effective marketing strategy for a private sale.

If you want to widen your net even further and your budget allows, you may consider some paper advertising in order to reach the buyers who don't have access to the internet and those who are not even looking for a property but read their local paper and find your property irresistible.

You could also sign a general listing with a well chosen real estate company. If you think your property has international appeal make sure you choose a company that ranks well in search engines as international buyers will not know our national popular websites. Make sure the agent includes your listing on www.realestate.co.nz which is currently ranking well on google.

A word on taking good pictures
You will need a number of good photos with good light exposure and a semi wide angle enough which enables you to display either otherwise restrictive areas. Professional photographers will show your property in the best possible way.

 


If you choose to sell privately, you can reward yourself the thousand of dollars in commission and treat yourself to a well earned overseas holiday / new car, new wardrobe.

Go to Frequently asked questions about View.net nz, selling privately, real estate, etc.

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