Market and Sell your home privately

Exhibition lessons

5th February, 2010 - Posted by admin -

I had a stall at an exhibition for the 1st time ever last week. It was an interesting experience. 95% of stand holders had products on display. Only a few were promoting services like me. For the first 10 minutes after the doors opened, I observed people observing me or should I rather say glancing at me and the printing behind me and keeping on walking. I quickly realised that I had to do something to attract them to my stand. I took a quick walk around the facilities and someone promoting a Travel agency jumped at me asking if I wanted to get in the draw for a $200 discount off a trip they were promoting.

I did entered it, then went to my stand and decided to do the same. Fortunately for me, I had come quite prepared with 3 displays and containers to enter 3 types of draw but very few would have approached me to enter if I was not ready to approach them first.

It’s how a sentence I made up on the spot was repeated in my perfect French accent endlessly during the 4 hours the exhibit lasted. This way, I got what I wanted. Names of people in each of the draw box that I later contacted with prize winners and more information on our services.

Comparatively, someone across the alley had a stand offering “customer service training” and she didn’t approach people as much and didn’t have a prize draw system in place, so unfortunately hardly no one stopped at her stand.

This is what I learned from this experience.

People will not stop at a stand unless they have a very good reason to do so. They may miss something of interest because they don’t want to appear interested and keep walking on a slow but nearly unstoppable momentum. I had a monitor displaying a Powerpoint presentation but nobody stopped long enough to see it. If I hadn’t prepared those draw boxes, it would have been a complete flop. But thanks to them and my inviting people to get in the draw, I got names I could work on later on.

I also realised that the best way to assess people’s interest and therefore potential clients is to offer various prizes, one of them being your services.

I hope you find my tips useful, it worked for me. Keep in mind I am a complete newbie, for pro advice try Access displays and tips on artwork.

1 Comment

Blogs

June 11th, 2010 at 10:47 pm    

Thank you for your help!

Leave a reply

Name *

Mail *

Website

Submit Comment